Polling

Research

Polling & Research

Walt Disney World in Florida, often called “The Most Magical Place on Earth,” attracts millions of visitors from around the world every year.

The resort has four iconic theme parks (Magic Kingdom, Experimental Prototype Community of Tomorrow or EPCOT, Disney’s Hollywood Studios, and Disney’s Animal Kingdom), each offering unique experiences. It also features two water parks, Typhoon Lagoon, and Blizzard Beach, along with over thirty hotels, golf courses, and other recreational venues, providing a wide array of adventures for visitors.

Data Driven Insight

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Understanding Public Voice

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Data Driven Insight · Understanding Public Voice ·

Public Opinion on

Disney Experiences

  • Theme Park Experience

    74% of those who have visited a Disney park in the past five years say the experience met or exceeded expectations. However, 61% say ticket prices are “too expensive.”

  • Family Appeal

    81% agree that Disney remains “the most trusted entertainment brand for families,” including 76% of parents with children under 18.

  • Content & Streaming

    57% of respondents subscribe to Disney+, with 42% saying original content is the primary reason for subscribing. Among subscribers, 64% are satisfied with the platform.

  • Overall Sentiment

    68% of respondents report a favorable opinion of Disney as a brand, while 18% view Disney unfavorably and 14% are unsure.

Most survey respondents chose Belle from Beauty and the Beast as their favorite Disney Princess, which surprised me because I expected a more well-known princess like Ariel or Cinderella.

However, it was not surprising that Belle, Ariel, and Cinderella ranked highly, as they are some of the most iconic and heavily advertised princesses. I was also surprised that Mulan ranked third, since she is not always considered a princess and her merchandise is less popular than that of The Little Mermaid or Tangled. Merida, Rapunzel, and Tiana were less popular, which I expected because many people my age feel they have outgrown newer Disney films.

Snow White and Pocahontas received similar votes, which is ironic given their contrasting portrayals. I was shocked that Jasmine ranked near the bottom despite Aladdin’s success, though Aurora being the least popular was expected due to her passive portrayal.